Nickelback-Photogragh

In late 1998, the band decided their managers were unable to bring them to the next level andstarted managing themselves. Mike Kroeger handled all the distribution, brother Chad handled all the radio tracking, and Ryan Vikedal handled all the bookings. The group had also invested $30,000 into a new album. The State was released independently in January 2000 during a slow rock period when Canadian content requirements were increased and local rock radio began desperately seeking out homegrown product. What they found was Nickelback's single "Leader of Men." Nickelback toured ceaselessly for The State and 200 shows later, the band had gone from virtual unknowns to playing in front of over a million people alongside the likes of Creed, 3 Doors Down, Fuel, and more. The band's post-grunge commercial appeal wasn't lost on the record industry and The State was snapped up by Roadrunner/Island, Def Jam in the U.S., and EMI in Canada. It eventually sold an impressive 500,000 copies.